珍奶藝術師 - 御私藏Cozy Tea Loft讓世界看見台灣珍奶文化
台灣在地品牌,「御私藏 Cozy Tea Loft」,，對台灣珍珠奶茶的熱愛，把珍珠奶茶當成藝術品製作，呈現出多樣多變的精品級茶飲，期待深耕台灣，放眼國際，在全世界推動台灣優質珍珠奶茶文化。深諳創新求變是市場不敗的競爭法則，洞悉潮流趨勢與脈動，飲品研發秉持著(獨特/創新/引領)這3個元素,不斷推出帶動討論話題的獨創飲品和銷售方式，抓住消費者的目光及味蕾.Cozy Tea Loft 進軍國際
進軍國際是Cozy Tea的初衷，2019年日本服飾集團CEO來台喝過御私藏的火焰御丸奶後，就主動提出計畫洽談合作事宜，隨即在日本大阪開設香里園門市，隔年又在日本東京開設第二家店,2021年更越洋插旗美國西岸聖荷西，並在美國東岸紐澤西成立總部，極力拓展歐美市場,2023年更在法國巴黎成立銷售門市進軍歐洲,強化Cozy Tea 的國際佈局。面對未來，Cozy Tea 將持續以「台灣好茶+台灣好文化」的企業精神，推廣珍珠奶茶創新多變的特色，用珍珠奶茶讓世界更認識台灣。Cozy Tea Loft from Taiwan – Tapioca Bliss, with Every Single Sip!
Cozy Tea Loft, a tea beverage maker hailed from Taiwan, is committed to making milk tea with tapioca pearls a culinary art form, and delivering a colorful menu of designer tea beverages. Cozy Tea Loft also hopes to grow its market presence here in Taiwan while replicating its business success internationally, spreading happiness in a cup the only way Taiwan knows how.
Routine menu innovation and experimentation are essential for any culinary professional wanting to keep up with changing customer preferences, market trends, and industry standards. That’s why Cozy Tea Loft is dedicated to heightening its unique selling points, identifying new opportunities, and spearheading market research efforts to stay ahead, crafting one-of-a-kind beverage items and marketing approaches to woo and wow the customers.Cozy Tea Loft Eyes the International Market
Cozy Tea Loft has always had the international market in its sights. In 2019, several enterprising Japanese tourists traveled to Taiwan and sampled Cozy Tea Loft’s Torch of Genius Milk Tea. They immediately asked to partner up and soon opened a Cozy Tea Loft in Osaka, followed by another store in Tokyo the next year.
In 2021, Cozy Tea Loft opened a new store in San Jose in California as well as a headquarters office in New Jersey to increase American market reach and grow customers. In 2023, a location is set up in Paris, France, as a springboard to the European market, which ramped up Cozy Tea’s efforts to attract new leads.
We at Cozy Tea will continue to expanding our customer base and improve brand awareness with “Sippy, Bubbly Perfection from Taiwan.”